You’ve probably heard terms like TDS or hard water tossed around in plumber visits or water purifier ads. But what do they really mean?

Let’s break it down:

• TDS (Total Dissolved Solids):
  This is the total amount of all inorganic salts dissolved in water like calcium, magnesium, sodium, chloride, etc. It’s measured in parts per million (ppm). High TDS water may taste salty or bitter but doesn’t always harm the skin or hair.
  
• Hardness in water:
  This specifically refers to high levels of calcium and magnesium these are the two culprits that cause the hard water effect on hair, making it dry, frizzy, and more prone to breakage.

 You might live in a city with TDS of 700 ppm, but the hardness could still be high even if TDS seems normal. That’s why your skin and hair suffer even when the water “looks” clean.

Here’s the short answer:
No, water softeners do not reduce TDS. But they do make your water soft by replacing hardness-causing minerals like calcium and magnesium with sodium.

• Average TDS in Indian cities like Delhi, Ahmedabad, and Hyderabad ranges from 400 to 1200 ppm.
• But water hardness is the silent villain that affects your hair health the most even if TDS is moderate.

So, while a softener won’t drop your TDS number, it will reduce the hard water effect on hair by preventing mineral buildup on your scalp and strands.

Meet Rupal, a school teacher in Pune. After years of living with chronic dandruff and hair thinning, she finally found the root cause when her new neighbor casually said:

“You should get your water checked. This area has terrible hardness.”

Turns out, their tap water had a hardness of 350 mg/L (which is considered very hard). They installed an E-Soft water softener on the overhead tank.

Within 3 weeks:

• Hairfall reduced by 70%
• Scalp felt cleaner after wash
• Even her daughter’s shampoo lathered better!

Her husband joked, “We thought we needed a better shampoo. Turns out, it was the water that needed fixing.”

We spoke with Mr. Rajiv Shetty, a water treatment consultant from Bengaluru:

“The biggest myth in Indian homes is that high TDS means bad water. But many times, water with high TDS can still be soft. The actual problem is hardness, which damages hair shafts, clogs pores, and even affects bathroom fittings.”

He recommends water softeners in homes with water hardness above 150 mg/L, especially where borewell or tank water is used.

We browsed popular platforms like Quora, Reddit, and Facebook groups. Here’s what we found:

• A Bengaluru mom wrote:
  “After installing a softener, I noticed less frizz and my conditioner actually worked!”
• A Reddit user from Nagpur shared:
  “Earlier, I had to use double the shampoo. Now the lather is rich, and hair feels smooth.”
• On Quora, a skincare enthusiast said:
  “Hard water not only damages your hair but also affects face wash routines. Installing a softener saved me money on products.”

All of them echoed one truth:
The hard water effect on hair is real. And it’s often ignored.

Since 2020, there’s been a steady rise in water softener installations across Indian cities, especially in tier-1 and tier-2 towns.

Why?

• People are working from home noticing skin & hair issues more.
• Builders in new apartments don’t always install softeners.
• Borewell dependency has increased, especially in summer.

Soft water has now become more of a need than a luxury.

If your hair feels dull, dry, or falls more than usual don’t just change your shampoo.
First, check your water.

Because the hard water effect on hair is more damaging than most people realize.

And while water softeners don’t reduce TDS, they do reduce hardness which is the actual enemy of healthy hair in Indian homes.

It’s not about the number on a TDS meter. It’s about what that water is doing to your hair every single day.

1. Does high TDS damage hair?
Not directly. It’s the hardness (calcium, magnesium) that causes damage — not just the TDS level.

2. Can a water softener fix hair fall problems?
It helps reduce mineral buildup on hair and scalp, which can reduce hair fall caused by hard water.

3. Is borewell water always hard?
Mostly yes. Borewell water in India tends to have high hardness due to natural minerals underground.

4. What’s a safe level of water hardness for hair?
Ideally below 150 mg/L. Anything above that can affect your hair and skin health.

5. Do I need a softener for just the bathroom?
Even a small unit can help. Many Indian families install softeners directly on inlet pipes or overhead tanks.

You can explore our E-Soft Hard Water Softeners.

• Water softener for homes (small flats to big villas)
• Hard water Softening solutions for commercial kitchens, industries, and even farms

Whether you’re a homeowner dealing with hairfall or someone setting up a new flat, soft water can truly make a difference.

Visit their website and find the right match for your home today.

The environmental impact of hard water is often ignored in day-to-day life. But let talk about it openly today into simple points:

As someone who has been studying water systems for years, I’ve gathered some insights that homeowners rarely hear:

• Boiler manufacturers in India now add 15% markup for models in hard water regions due to higher expected service calls.
• In a Mumbai housing society, hard water reduced the life of their entire plumbing system by 8 years. The repair cost was ₹27 lakh.
• New Delhi’s water utility spends over ₹40 crore annually to deal with limescale-related pipeline maintenance.

This is not just about water anymore. It’s about your money, your health, and your planet.

We offer solutions that are built for Indian homes.

• For single homes: our domestic unit (low duty) is perfect.
• For flats or societies: our tubewell unit (heavy duty) handles high water flow with ease.

Whether you’re in a 2BHK flat or a villa, we have a water softener that fits your home perfectly.
Visit our website to learn more and choose the right model for your home.

Hard water isn’t just ruining your taps, appliances, and clothes but it’s silently impacting your environment and your expenses.

Here’s a quick recap:

• It increases detergent and energy usage.
• It leads to more e-waste and pollution.
• It damages soil and harms plants.
• And it costs you way more than you think.

But the solution is simple. Switching to soft water helps protect your home and the planet.

If you’ve ever:

• Replaced an appliance too soon,
• Felt itchy after a bath,
• Seen white patches on your tiles,
• Or just want to do your bit for the environment,

Then it’s time. Invest in a reliable water softener like E-Soft and take control.

We’re not just selling a product. We’re offering peace of mind for you, your home, and the Earth.

Let’s soften the impact. Let’s start at home.

1. Significant Water Wastage

One of the biggest disadvantages of RO systems is the amount of water they waste. For every litre of purified water produced, an RO system can waste 3-4 litres, depending on the model and water quality. In a country like India, where water scarcity is a growing concern, this level of wastage is alarming. For a family of four using 10 litres of drinking water daily, up to 40 litres of water could be wasted every day. This not only increases your water bill but also puts unnecessary pressure on local water resources.

2. Removal of Essential Minerals

RO systems are highly effective at removing impurities, but they also strip water of essential minerals like calcium and magnesium. These minerals are vital for health, supporting bone strength, heart function, and overall well-being. In India, where dietary deficiencies are common, relying solely on demineralised RO water can worsen health issues over time. Some modern RO systems come with mineral boosters, but they may not fully compensate for the natural minerals lost during purification.

3. High Maintenance Costs

Owning an RO system comes with recurring expenses. The filters, membranes, and other components need regular replacement, often every 6-12 months, depending on usage and water quality. In India, where groundwater can have high TDS or contaminants, these replacements can be frequent and costly. Additionally, professional servicing is often required, adding to the overall expense. For middle-class Indian families, these costs can strain budgets over time.

4. Slow Purification Process

RO systems typically have a slow purification rate, producing only a limited amount of water per hour. This can be inconvenient for larger Indian households or during peak usage times, such as when hosting guests. While some models include storage tanks, they take up space and may not always meet high demand. If the tank runs dry, you’ll need to wait for the system to purify more water, which can be frustrating.

5. Environmental Impact

The environmental footprint of RO systems is another concern. The large volume of wastewater produced often goes down the drain, contributing to water depletion. Additionally, discarded RO filters and membranes add to plastic waste, which is a growing problem in India. For eco-conscious households, this makes RO systems less appealing compared to other purification methods that are more sustainable.

6. Not Suitable for All Water Types

RO systems are designed for water with high TDS levels (above 500 ppm), commonly found in borewells or municipal supplies in certain Indian cities. However, if your water source has low TDS (below 200 ppm), such as rainwater or some municipal supplies, RO purification is unnecessary and wasteful. Using an RO system in such cases removes beneficial minerals without providing significant purification benefits, making alternatives like UV or UF systems more appropriate.

7. Dependency on Electricity

Most RO systems require electricity to operate, which can be a challenge in areas with frequent power cuts, common in many parts of India. Without a backup power source, your family could be left without access to purified water during outages. This dependency adds another layer of inconvenience, especially in rural or semi-urban areas.

India has always struggled with water quality issues, and hard water minerals have been part of this challenge for centuries. In ancient times, Indian kings and traders relied on river water, but as civilizations expanded, people started depending on groundwater and wells. This shift brought a serious problem: hard water!

Even today, the problem remains the same. Cities like Delhi, Ahmedabad, Chennai, and Pune have water hardness levels that exceed 200 mg/L. In Lucknow, the groundwater hardness ranges from 190 to 495 mg/L. This water condition leads to scaling, clogged pipes, and appliance damage.

Hard water contains excessive amounts of dissolved minerals, primarily calcium (Ca²⁺) and magnesium (Mg²⁺). These minerals accumulate as water travels through soil and rock, making it “hard.”

While hard water is not harmful to health, it damages plumbing, appliances, and even skin and hair. Sometimes stone problems also can be caused by highly dissolved minerals. 

Facts that will shock you?

1. Calcium (Ca²⁺)

2. Magnesium (Mg²⁺)

3. Iron (Fe³⁺)

4. Sodium (Na⁺)

1. Scale Buildup

• Hard water minerals create thick, chalky deposits inside pipes, reducing water flow and leading to expensive plumbing repairs.
• An average family in Pune spends ₹12,000 on frequent geyser repairs. 

2. Wasted Soap and Detergent

• Hard water makes soap and shampoo less effective which means you use more product but still don’t get proper cleaning.
• Clothes washed in hard water feel rough and fade faster.

3. Skin and Hair Problems

• Minerals in hard water block skin pores, leading to acne and irritation.
• Hair becomes dry, brittle, and unmanageable.

4. Shorter Appliance Lifespan

• Hard water deposits inside washing machines, dishwashers, and geysers, reducing their efficiency.
• Water heaters take longer to heat water, increasing electricity bills.
• The India water softener market is expected to reach ₹970 crore by 2026, growing at 9.8% CAGR, showing the increasing demand for solutions like E-Soft Water Softeners.

1. Water Softeners: The Best Solution

2. Why Choose E-Soft Water Softeners?

✔ Best for Indian Homes: Designed for Indian water conditions.
✔ No More White Deposits: Eliminates scale buildup in pipes and taps.
✔ Safe for Skin and Hair: Provides soft, irritation-free water.
✔ Energy & Cost Saving: Helps appliances work efficiently, reducing electricity bills.

Hard water minerals may be invisible, but their effects are clearly visible in every Indian home. From damaging appliances to affecting skin and hair, hard water is a silent troublemaker.

By installing a high-quality water softener like E-Soft, you can:
✔ Protect your plumbing and appliances
✔ Improve the quality of drinking water
✔ Enjoy healthier skin and hair

A small investment in a water softener today can save you thousands in repairs!

The shocking part is over 70% of Indian households deal with hard water! This means your appliances, plumbing system, surface, clothes, and even your skin and health are constantly at risk. Addressing this issue is mandatory, not just for your home but also for your health and long-term savings.

Salt-Based Water Softeners

These are the most common systems available in the market. They remove calcium and magnesium by replacing them with sodium. This technology is effective. But they require frequent salt refills, and eventually, this increases our maintenance costs and effort.

Magnetic Water Conditioners

These systems use magnets to “condition” water. They’re not that much expensive. But studies show they’re not very effective. They reduce scaling but don’t actually soften the water. So the problem remains the same.

Reverse Osmosis (RO)

RO filters are popular for drinking water. They remove impurities and reduce hardness. But they come with a major drawback: water wastage. Yes, can you imagine? RO systems can waste up to 70% of water! And this is not acceptable while every drop counts in some parts of India.

Resin-Based Ion Exchange Water Softeners

This treatment is considered as the gold standard. Because these systems completely remove hardness by exchanging calcium and magnesium ions with sodium ions. They are trustable and efficient. This makes them most preferable in Indian homes. 

Electronic Water Softeners

This technology is the 5th generation of water-softening systems. This technology is based on electronic pulses. The electronic water softeners generate vibration inside the water and break down the bigger size hard water minerals like Calcium and Magnesium. Hence without losing any necessary minerals, it softens the water.

After knowing about all of the technology it is crystal clear that 5th generation’s electronic water softeners are the best.

This technology has tried to fill all the gaps that were missed by the earlier technologies. How? Let’s count one by one. 

• Refilling and frequent maintenance – SOLVED!
• 100% Soft water result – ACHIEVED!
• Water wastage – NOT A SINGLE DROP
• Rasin exchange – NEVER

DIGIGO’s E-Soft 5th Gen. Hard Water Softeners

E-Soft Water Softeners are an innovative products in the world of water treatment. See why?

• No Chemicals or Salt Needed
• No Water Wastage
• Don’t Burn Healthy Minerals
• Removes Prior Scale
• Price – Reasonable
• Eco-Friendly
• 30-Year Work Life
• 100% Made in India

• Real Customer Testimonial Videos
  Watch real people share their experiences with Digigo and see how E-Soft succeed to improve their daily lives. 

1. Farmer from Banaskantha 👉 https://youtu.be/kIeaK8J_YFE?si=A9VUWo1GZqiETzBM 
2. Hotel Owner from Vadodara https://youtu.be/UyvbXwtcRII?si=4cksZw2C8qmsX0Uz 
3. Homemakers from Bhadaj https://youtu.be/4ZODXmwpAxM?si=-n-s_kwv7cgYq6iJ 
4. Beauty Professional from Ahmedabad https://youtu.be/gkV8zwGJo1s?si=41bnSp4sw5dzuTaj 
5. Industry Owner from Narol https://youtu.be/kMFnjzLgwas?si=cHjB5Ezi-JO0RiWC 

• Thousands of Happy Customers
  People from every field trust us! Farmers, Homemakers, Residents, Industry Owners, Beauty Professionals, Swimming Pool Owners…. The list continues on our YouTube channel at https://www.youtube.com/@digigo9707
• Awards
  1) Innovators & Excellence Award at Startup Fest Ahmedabad – 2024

Let’s clear some common misconceptions about this product:

• Myth 1: “It’s expensive.”
  Truth: This product does not demand any maintenance and its work life is 30 Years. So this is a one-time investment, and if you calculate the cost saving (https://digigostore.com/how-to-save-your-wallets-from-hard-water-using-hard-water-softener-for-home/) ; you will realise that it costs nothing.
• Myth 2: “We need to change the plumbing system to install it.”
  Truth: No, friends. That’s not true. This machine gets installed on the pipe coming out from your water tank. And don’t worry, our experts come to your place and install it in less than an hour. 
• Myth 3: “It needs a lot of maintenance.”
  Truth: Not at all! E-Soft is completely maintenance-free for 30 years. In fact the maintenance and repairing charges you spend every month will be no more after installing E-Soft.

The majority of houses in India are supplied with hard water as it is easily available and the common source of water. But the effects of hard water are not so common. Hard water if used for bathing can damage your skin and make it dry as well.

The smoothness and nourishment of your hair will also be reduced, and there will be an increase in hair fall and baldness. Coming to the cleaning process, the usage of soap will be increased as hard water uses more soap and doesn’t lather much which results in insufficient and improper cleaning. This will result in unhygienic floors and less cleanliness. In cooking also, the hard water is not very delicious to the taste buds and can reduce the taste of your food. 

Hard water if used for sprinkling crops or in your fields for watering purposes can have a huge problem as an outcome. Hard water can act harsh on your soft plants and can reduce their potential. The hard water can make the plants less green and the crops will lose their nutritional value if sprinkled with hard water often.

The soil will also become hard due to hard water so you will need more amount of water to reach the roots than usual. Moreover, hard water will hinder the growth of the plants and there is a strong chance of crops becoming irrelevant. 

The water that comes to your industrial unit is hard in nature and it needs to be softened before usage. The usage of hard water will lead to reduced quality of production and the machinery will also be affected due to the harshness of the water.

The scales and corrosion will be developed on the surfaces and the plumbing cost will be increased. Moreover, the industries will have a constant breakdown due to carrying out tasks with hard water. The back-end work is also disrupted as cleaning and other works done with the hard water can have a negative impact in the form of unhygienic. 

Commercial businesses are highly affected by hard water as water is majorly used in commercial businesses. If you have a cafe or restaurant then, using hard water for cooking will reduce the taste of food and for dishwashing, hard water will be ineffective and will leave food stains which results in germs.

In hospitals, hygiene is really important and so hard water can reduce the hygiene because of the unsuccessful cleaning. In swimming pools and water parks as well there is a chance that people might develop severe allergies which will result in damage to the goodwill of your water park or pools.

Moreover, people will get hair problems and dry skin with itchiness which will add to the defamation of your park or pool. 

To outcome from the Effects of hard water, We need to use Hard Water Softener. Hard Water Softener convert hard water into soft water.

DIGIGO provide 5th generation Hard water softener for various industries.

Water Softener for Home

Water Softener for Agriculture

Industrial Water Softener

Commercial Water Softener

Imagine the days of your ancestors, when farming was a more natural and organic practice. The soil, rich in nutrients, required little more than the occasional compost or manure to grow crops. However, as populations grew and demand for food increased, traditional methods couldn’t keep up.

The deeper ground water brought bigger sized hard minerals like Calcium and Magnesium along with metal molecules. The bigger sized hard minerals created a hard and salty layer on the upper surface of the land and the metals kept blocking the lower layer of the soil and it became hard. Hence the minerals that were actually good for the plants and soil like Calcium, Magnesium, Oxygen and Nitrogen were restricted to rich the plant roots. This is when chemical fertilizers emerged as a quick-fix solution to boost crop production.

Initially introduced as a modern agricultural miracle! These artificial compounds promised to recharge the exhausted nutrients in the soil, allowing us to grow more on the same land. Attracted by the prospect of larger production, we embraced fertilizers wholeheartedly, without realizing the long-term consequences that would unfold.

Much like addictive materials, fertilizers provide an instant boost to our crops, giving us temporary high productivity. However, this artificial ingestion of nutrients came at a heavy cost to the soil’s natural health and balance.

Over time, the repeated use of chemical fertilizers has disrupted the ecosystem within the soil, killing off beneficial micro organisms and degrading its structure. The once fertile, moisture-retaining earth has become dry, compacted, and lifeless – a mere vessel for holding plants, rather than nurturing them.

As if the damage caused by fertilizers wasn’t enough, we also introduced pesticides and insecticides into the equation, believing they would protect our crops from pests and diseases. We didn’t realize that these toxic chemicals would not only kill the diseased insects but also inject poison into the soil. Gradually we compromised soil quality.

This ruthless cycle continued, with us applying more and more chemicals to compensate for the declining soil health. Our once-thriving lands have become increasingly dependent on these artificial inputs, slowly losing their natural ability to sustain life.

During this crisis, a ray of hope has emerged in the form of E-Soft, India’s #1 water softener brand, offering a revolutionary approach to sustainable agriculture. By harnessing the power of 5th generation water softening technology, E-Soft Agriculture Water Softener has pioneered a solution that can significantly reduce use of fertilizers, chemical and pesticides.

E-Soft’s advanced water softeners work by neutralizing hardness-causing minerals like calcium and magnesium through an electronic pulse process. Hence the hard minerals and the metal molecules that block the soil surfaces are now neutralized. So no salty layer is formed. Moreover, soft water improves the structure as well as holds the moisture level of the soil.

1. Nutrient Absorption: By breaking down large mineral particles into micron-sized molecules, E-Soft’s soft water allows hassle-free nutrient absorption through the pores of plant roots, reducing the need for chemical fertilizers by up to 70%!
2. Soil Revitalization: Soft water prevents mineral buildup and salinity, helping to restore the soil’s natural structure, fertility, and moisture-retaining capabilities.
3. Pest Resistance: Healthier, stronger plants nourished by soft water are more resistant to pests and diseases, minimizing the requirement for harmful pesticides and insecticides.
4. Water Conservation: E-Soft’s soft water increases the soil’s moisture-holding capacity, reducing the frequency of water irrigation cycles and promoting water conservation.
5. Cost Savings: By drastically reducing your reliance on expensive chemical inputs, E-Soft’s water softening solutions translate into substantial cost savings for your farming operations.

As leaders of India’s agricultural heritage, it is our duty to preserve the health and fertility of our lands for future generations. Our founder has taken the initiative to make the farmers aware of this situation. And for that, we are conducting free workshops and gatherings in small towns. You can see the video of how they reduce use of fertilizers in farming..

The continuous degradation of our soil quality due to excessive chemical use is not only unsustainable but also a threat to the long-term viability of farming itself.

By embracing E-Soft’s eco-friendly water softening technology, we can free agriculture from chemical dependency. This way we can restore the natural balance of our farmlands. It’s a choice between continuing a toxic legacy or paving the way for a greener, more sustainable future for Indian agriculture.

Contact us for this revolutionary water softener system for agriculture: E-Soft and to explore more of our range of agricultural water softeners. Take the first step towards a chemical-free, soil-friendly farming revolution. Let’s join hands in preserving the rich, fertile heritage of our lands for generations to come

After all, the health of our soil is the foundation upon which the future of Indian agriculture rests !!!